YETI Hopper M20 Backpack Soft Cooler-Ultramarine Violet

The YETI Hopper M20 Backpack Soft Cooler in Ultramarine Violet turns a bold, eye-catching color into a serious piece of cold-storage gear. This is not a cooler you carry by a strap in one hand while juggling chairs, blankets, and a cornhole set with the other.

The Hopper M20 straps on like a backpack, freeing both hands for the trail, the dock, the tailgate lot, or the walk from the parking lot to the beach. Underneath the vivid Ultramarine Violet exterior sits the same rugged construction YETI is known for, a fully welded, leakproof liner, heavy-duty insulation, and an abrasion-resistant shell built to survive rocks, gravel, and truck beds season after season.

The standout feature is MagShield Access, a strip of ultra-strong magnets that replaces a fussy zipper with a wide-opening closure. Loading in ice, cans, or sandwiches takes one motion, and the magnets snap shut fully to lock the cold in rather than letting it slowly leak out through gaps. External attachment points let you add a Rambler Bottle Sling or SideKick Dry Gear Case, turning the Hopper M20 into a modular carry system rather than a single-purpose bag.

For teams and organizations sourcing branded gear through SWAGHQ, the Hopper M20 in Ultramarine Violet stands out on a gift table or trade show booth without sacrificing the durability corporate buyers expect from YETI. Ordering through SWAGHQ is straightforward, submit your logo, choose embroidery or full-color ColorPrint, approve a digital proof, and receive your branded coolers within the standard 10 to 14 business day production window, backed by SWAGHQ's full decoration guarantee.

Whether it's an employee appreciation gift, a client giveaway, or an outdoor brand activation, the Hopper M20 delivers a unboxing moment and daily-use durability that keeps your logo visible well beyond the event itself.